"Ahh...you were ahhh...speeding...ahhh Sir. Can I..ahhh...can I, ....can I get your ....ahhh license please?"

Imagine being flagged down by a cop for speeding and when he goes over to you he stammers and falters, feeling so shy that he has to check on you. Well, that's how it's gonna be if you have one of the newest toy from Ford, the all-new Ford Everest. At least that's how it's being marketed as I heard it from a radio station today on my way to work. The ad ends with the cop wishing the Everest guy to take care, and with the tagline: "Even the toughest guys won't be so tough on you".

It reminded me of another commercial, this time by McDonald's. It features a guy that's on the nerve's end of his boss, getting yelled at and pressured. A hand pats him and points him to a Mcdo store. In an instant, he's transported to the store, and we find him enjoying a Value Meal. Well and good, except for the last part, when he's stopped by the hand as he was about to eat the last few portions of his french fries, and a voice says to him: "Sa boss mo na yan, sumipsip ka kasi", which roughly translates to "Leave that for your boss, you should suck up man!" I still see that commercial from time to time, and maybe it airs more often than I thought it does because I tend to spend more time watching cable channels where it's not usually featured.

I don't know, I guess I have to rant a bit because they do leave a bad taste in my mouth. If my kid's are a little bit older, I know for sure I would have been even more concerned, particularly on that Mcdo commercial. Why can't they (Ford included) just make uplifting commercials, rather than being so jagged and blatant of things that may send a wrong message?
I don't know if it's just me, but if you share the sentiment, or have been particularly offended by an ad, do share it here. There's maybe more here that we can do in addition to trading stories.

Had the chance to watch the drama unfold in the Clijsters-Williams Semifinals match in the 2009 US Open, which resulted in a point penalty for Serena Williams at match point, costing her the match. A match which many believe would have been won by Clijsters anyway, given the way she's playing the whole night. The incident once more highlighted the need to implement a more "professional" attitude in professional tennis. Time and again, umpires and line judges are berated by so-called tennis professionals in a manner that would have ended in a fistfight elsewhere. Does it really have to go to the level of name-calling and unveiled threats before such a penalty can be given to a player? I think the chair umpire should be given more leeway in defending the dignity of these line judges, who are professionals themselves. Of course, it can be said that it can cause undue disruptions in games, but in my opinion, players will toe the line more if such powers are given to chair umpires, resulting in "cleaner" matches. A case of a potential power that accomplish its intent without having to use it.

The other matter has to do with some of the comments regarding the foot fault. No less than Yahoo! Sports commented that a foot fault call is hardly ever made at match point, let alone in the semifinals stage of a Grand Slam. Whoa! Is that to say that players have been getting away with it all this time? Also, it must be pointed out that the foot fault call MADE the match point, it wasn't match point yet before it was called. Serena could still dig her way out of it yet. But that is not the real issue. A rule is a rule, and if Clijsters can win the match because of it, so be it. Or else just do away with the rule. Or put in stricter measures, like the way they have revolutionized ball tracking technology to provide a non-biased review of important points in the match.

Just my take on the biggest news of the day for tennis fans everywhere.

I've always gotten quite confused with the term "time value of money". The true essence of the term is sort of hidden in the way it was named. I mean, do you have more time if you have more money? Or rather, would you have more money if you have more time? I know these are semantics, but it helps to introduce a topic that is basic to understanding how to make the most of your time in making more money.

So, what is essentially the money value of time concept? At the heart of it is this: if you can choose when to get your money, you should choose to get it now than tomorrow. Makes sense, right? But why does it makes sense? Primarily because of two things: what that money can buy now will be more than what that same money can buy tomorrow (in short, purchasing power influenced by inflation), and secondly, we can make that money grow by putting it somewhere where the folks will pay us for letting them use it (also known as interest). The first one holds true in most circumstances. The second one deserves a bit more attention.

Note: Not all cultures accept the concept of interest. But even though it's not the way you would choose to earn money, it can still pay to know how it works.

The traditional place to put your money to work is in a bank. The bank takes your money, lends it out, earns an income and splits a portion of it with you in the form of interest. What makes this process very very powerful is the concept of compounding. It simply means that the interest you earned can earn interest too.

How powerful is compounding? An example can make it clear. Suppose two persons have 20 years to save. The first one decided to save 100 per year, for the next ten years at say, ten percent interest. Then he just let the money earn interest from years 11-20. If the other person decides to save at a later date, say from years 11-20 at the same interest rate, how much do you think he would need to put in every year to equal the amount that the other person has at the end of the 20 years? Fifty percent more? Double?

The answer is 1.6 more, or 260 per year. So, the other person saved 1,000 and end up having as much as one who saved 2,600 for the same ten-year period, all because the other person started earlier.

Of course, this is a very simplistic illustration. But it's simplicity makes the concept clearer. We'll build on this topic in future posts. Your comments and questions can help all of us clarify this topic more.

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